Day 4: 13 / 12 / 2009

Hello world, we're back again. This morning after a good breakfast, thank you Tilly, we enjoyed the presentation by Brendon from PCO. He shared some interesting experiences from his 14 months as a scientist on the Polar region. The most important thing he shared, was the influence of the changing polar on the worldwide climate. But even more impressive to him, were the social interactions in his polar group during these months. Thank you Brendon!

Afterwards, Kris Sierens from “Before The Hype” talked about the changing trends of sustainable communication. How can we translate the importance of the green message? Who are the stakeholders we should reach? How can we make connections? These are just some interesting questions, he made us think about.

The bottomline is; “How can we find out, what is in it for us? Thank you Kris!